Article
All-In Ticket Pricing and the FTC Fee Rule
All-in ticket pricing means the first price you see includes every mandatory fee. Since May 12, 2025, the FTC's Rule on Unfair or Deceptive Fees has required businesses that sell US live-event tickets, including resale marketplaces, to show that total price upfront and more prominently than other pricing. Taxes, physical shipping, and optional add-ons can come later, but must be disclosed before you pay.
This guide explains what the rule requires, what it still allows, how the FTC has enforced it against ticket sellers, and where the separate federal TICKET Act stands. Facts were checked against the regulation text, the Federal Register, the FTC, and Congress.gov on October 15, 2026. Never fees for buyers on TixBit.
What does all-in ticket pricing mean?
An all-in price is the amount you will pay for a ticket with every required charge already included. A $95 ticket that always carries a $20 "service fee" has an all-in price of $115, not $95. (These are illustrative numbers, not a quote.)
The FTC rule calls this the total price: "the maximum total of all fees or charges a consumer must pay for any good(s) or service(s) and any mandatory ancillary good or service." Three things may be left out of that number: government charges, shipping charges, and optional add-ons. 16 CFR 464.1 (eCFR, current as of October 1, 2026)
See the TixBit glossary entry for all-in pricing for a short definition.
What does the FTC junk fee rule require for tickets?
The rule covers two products: live-event tickets and short-term lodging. For tickets, it sets three requirements.
- Show the total price whenever you show a price. It is unfair and deceptive "to offer, display, or advertise any price of a covered good or service without clearly and conspicuously disclosing the total price." (16 CFR 464.2(a))
- Make the total the most prominent price. The total price must be disclosed "more prominently than any other pricing information." The final amount at checkout can be as prominent. (16 CFR 464.2(b))
- Disclose excluded charges before payment. Before you consent to pay, the seller must clearly disclose the nature, purpose, and amount of any charge left out of the total price, plus the final amount of payment. (16 CFR 464.2(c))
The rule also bans misrepresenting a fee, including its nature, purpose, amount, or refundability. (16 CFR 464.3) 16 CFR Part 464 (eCFR)
The final rule was published in the Federal Register on January 10, 2025, and took effect on May 12, 2025. Federal Register: Trade Regulation Rule on Unfair or Deceptive Fees
Does the FTC fee rule apply to StubHub and other resale sites?
Yes. FTC staff guidance says the rule covers "any business that offers, displays, or advertises live-event tickets or short-term lodging, including third-party platforms, resellers, and travel agents." When an intermediary displays pricing for a seller, it must display the total price. FTC: The Rule on Unfair or Deceptive Fees: Frequently Asked Questions
That guidance describes itself as FTC staff's view of the rule and says it is not binding on the Commission.
Which fees can still be added at checkout?
| Charge | Can it be left out of the upfront total? | Source |
|---|---|---|
| Mandatory service or order fee | No | 16 CFR 464.1, FTC FAQ |
| Handling charge | No | FTC FAQ |
| Credit card fee when no fee-free option exists | No | FTC FAQ |
| Government taxes and charges | Yes, if disclosed before payment | 16 CFR 464.1, 464.2(c) |
| Shipping for physical tickets | Yes, if disclosed before payment | 16 CFR 464.1, 464.2(c) |
| Optional add-ons, such as optional protection | Yes, if disclosed before payment | 16 CFR 464.1, 464.2(c) |
Two details matter for ticket buyers:
- Shipping means physical goods. The rule defines shipping charges as the cost to "send physical goods to a consumer." A required fee for electronic delivery does not fit that definition. The FTC FAQ also says handling charges "are not shipping charges" and must be included in the total price.
- A card fee can be mandatory. The FTC FAQ says that if there is no other viable way to pay online without a fee, a credit card surcharge must be in the total price "because people can't reasonably avoid it."
How has the FTC enforced the rule against ticket sellers?
- StubHub, April 9, 2026. The FTC announced that StubHub would pay $10 million to provide relief to eligible consumers to settle charges that, in mid-May 2025, after the rule took effect, its website showed ticket prices without disclosing the total price upfront. The proposed order also bars StubHub from violating the Fees Rule. FTC: StubHub Refunding $10 Million in Fees to Consumers After Deceptive Ticket Pricing
- Live Nation and Ticketmaster, September 18, 2025. The FTC and seven states sued Live Nation and Ticketmaster in the U.S. District Court for the Central District of California. The FTC alleges the companies advertised lower prices than consumers must pay and hid mandatory fees. These are allegations; the FTC's release says the case will be decided by the court. FTC: FTC Sues Live Nation and Ticketmaster
FTC guidance says businesses that violate the rule could be ordered to change their practices, refund consumers, and pay civil penalties.
Is the TICKET Act a law yet?
No, not as of October 15, 2026. The TICKET Act would write all-in ticket pricing into a federal statute, separate from the FTC rule. Congress.gov shows:
- H.R. 1402 passed the House 409-15 on April 29, 2025. It was placed on the Senate Legislative Calendar on September 16, 2025, with no later action listed.
- S. 281, the Senate version, was reported by the Commerce Committee and placed on the Senate calendar on April 29, 2025, with no later action listed.
Congress.gov: H.R.1402 TICKET Act Congress.gov: S.281 TICKET Act
The FTC rule already applies today. The bill's status does not change what sellers must show you now.
Do state laws also require all-in ticket prices?
Some states have their own fee and ticket-pricing laws. The FTC rule does not override a state law that gives consumers greater protection. It only displaces a state rule to the extent the two are inconsistent. (16 CFR 464.4) 16 CFR Part 464 (eCFR)
Does all-in pricing mean the price is the lowest?
No. All-in pricing tells you what is included in a displayed price. It does not tell you whether that price is a good deal, and it does not mean two sites are selling the same seats.
Compare the same event, section, row, quantity, and delivery method, then take the lowest final total you would actually pay. Our ticket resale fee comparison lists the fees each major marketplace publishes and walks through a matched-seat check.
How does TixBit show ticket prices?
TixBit has no fees for buyers. The price you see is what you pay. Checkout shows the final charged amount before you confirm, including any promo code applied by the payment provider. What you see is what you get: listings show real seats in real sections. No phantom rows.
No buyer fees is a comparison fact, not a claim that TixBit is the cheapest for every event. Compare matched seats on the final payable amount. Every order is backed by the TixBit Guarantee. The TixBit FAQ covers payments and refunds, and the comparison hub covers other marketplaces.
What should I do if a ticket site adds surprise fees?
- Screenshot the price you were first shown and the checkout page with the added fee.
- Do not complete the purchase if the total is not what you agreed to.
- Report it to the FTC. The FTC's fees guidance links to a reporting page for hidden fees at ReportFraud.ftc.gov.
Frequently asked questions
When did the FTC ticket fee rule take effect?
May 12, 2025. The final rule was published in the Federal Register on January 10, 2025.
Does the FTC rule ban ticket fees?
No. It does not cap or ban fees. It requires sellers to include mandatory fees in the total price they show upfront and to disclose any excluded charges before payment.
Can taxes be added at checkout?
Yes. Government charges can be left out of the upfront total, but the seller must disclose them, and the final amount, before you consent to pay.
Is an electronic delivery fee allowed after the first price?
The rule's shipping exclusion covers sending physical goods. A required electronic delivery fee is not a physical shipping charge, so it belongs in the total price.
Does the rule apply outside the United States?
The rule is a US federal regulation. Do not assume the same disclosure rules apply to a purchase governed by another country's law.
Does TixBit charge buyer fees?
No. Never fees for buyers on TixBit. The price you see is what you pay.
The bottom line
All-in pricing is now the baseline for US ticket sales: the first price you see should include every mandatory fee, and anything else must appear before you pay. Use that total to compare the same seats across sites, and report a site that hides fees.
Browse events on TixBit and compare the price shown with any other offer for the same seats.
Sources and review date
Reviewed October 15, 2026. The regulation was read through eCFR's text current as of October 1, 2026. TICKET Act status was read from Congress.gov's action records on October 15, 2026. This guide is general information, not legal advice.
- 16 CFR Part 464: Rule on Unfair or Deceptive Fees (eCFR)
- Federal Register: Trade Regulation Rule on Unfair or Deceptive Fees (January 10, 2025)
- FTC: The Rule on Unfair or Deceptive Fees: Frequently Asked Questions (May 2025)
- FTC: StubHub Refunding $10 Million in Fees to Consumers After Deceptive Ticket Pricing (April 9, 2026)
- FTC: FTC Sues Live Nation and Ticketmaster (September 18, 2025)
- Congress.gov: H.R.1402 TICKET Act, all actions
- Congress.gov: S.281 TICKET Act, all actions