Glossary Term
Face Value
The original price set for a ticket before resale markups or markdowns.
pricing
Quick take
The original price set for a ticket before resale markups or markdowns.
Category
pricing
Related
2 terms
Definition
Face value is the base price assigned when the ticket was first sold by the primary seller. On the resale market, the final price can be higher or lower depending on demand, timing, and seat quality.
Examples
- “The seat had a face value of $85, but the resale price dropped closer to the event.”
- “Fans often compare face value to the current asking price to see whether the markup feels reasonable.”